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Professor of Psychology
Ph.D. 1978 (social psychology), M.S. 1975 (social psychology), Massachusetts (Amherst); B.S. 1971 (mathematics), Maryland (College Park).
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Research Interests: attitude structure and change, social cognition.
Affiliations: Society of Experimental Social Psychology; Fellow, Division 8, American Psychological Association; American Psychological Society.
Fellowships/Honors: Fellow, Society of Personality and Social Psychology; invited to be Fellow at the Center for Advanced Studies in the Behavioral Sciences, Palo Alto, California (residence year currently pending); President, Society of Experimental Social Psychology, 1989-1990.
Selected Works:
Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment, with D. Maheswaran. Journal of Personality and Social Psychology 66. 1994. 460-473.
Attitude strength and resistance processes, with Pomerantz, E. M. and R. Tordesillas. Journal of Personality and Social Psychology 69. 1995. 408-419.
Principles of persuasion, with W. Wood and A. H. Eagly. In Social psychology: Handbook of basic mechanisms and processes, E.T. Higgins and A. Kruglanski. ed. New York: Guilford Press. Forthcoming 1996.
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